Tokyo Design Awards Silver Winner

2026 | Professional

Funny Fox: Harvest Farm

Entrant Company

NO.72 DESIGN STUDIO

Category

Character & Pop Design - Pet / Animal-Inspired Characters

Client's Name

Country / Region

China

Funny Fox is a fox-inspired cartoon IP character, and Harvest Farm is a themed series derived from this IP. The collection features four distinct scenes of the farmstead estate: the wheat fields, the fruit and vegetable garden, the backyard, and the persimmon orchard. These scenes together portray the daily life of the little fox farmer across the estate, along with heartwarming interactions with other adorable animals. The idea is to convey a sense of harmony between life and nature through the joyful depiction of farm life.
The IP is primarily applied to blind box figures. Each blind box includes a Funny Fox figure in a unique pose, paired with a scene-specific accessory such as hay rolls, birds and squirrels, pumpkins and watermelons, or a box of persimmons. The blind box packaging is designed in the shape of a wine barrel. It adapts to the farm theme and can also serve as a part of the scene for display purposes.

Credits

More Silver Winners
Product
2026
Tokyo Design Awards - Moody® — One Object. Endless Messages

Entrant Company

Soon

Category

Product Design - Unexpected Design

Product
2026
Tokyo Design Awards - Mimono Laser Portable Projector

Entrant Company

Mimono LLC

Category

Product Design - Audio & Video Devices

Interior
2026
Tokyo Design Awards - Language of Living Light

Entrant Company

Sparkling Design Studio

Category

Interior Design - Residential 

Architectural
2026
Tokyo Design Awards - 高齡友善渡假村 Age-Friendly Resort

Entrant Company

雲林縣政府 Yunlin County Government

Category

Architectural Design - Public Spaces