Tokyo Design Awards Silver Winner

2026 | Professional

Moody® — One Object. Endless Messages

Entrant Company

Soon

Category

Product Design - Unexpected Design

Client's Name

moody

Country / Region

France

Moody® is a physical communication object designed to make modern workplaces clearer, calmer, and more human. Designed in France, it offers a simple alternative to digital notifications: one object, one gesture, endless messages.

In open offices, shared workspaces, studios, reception areas, and meeting environments, people constantly need to communicate simple information: FOCUS, AVAILABLE, IN A MEETING, BACK SOON, LUNCH, DO NOT DISTURB, WELCOME. These everyday signals are often communicated through interruptions, screens, messages, or improvised notes. Moody transforms them into an immediate and intuitive physical interaction.

A precisely engineered front slot accepts interchangeable message cards that can be changed in seconds. With a single gesture, users can communicate their availability, focus, activity, instructions, or mood without opening an application, activating a screen, or generating another notification. The message remains visible and understandable at a glance, helping reduce unnecessary interruptions while encouraging awareness and respect between colleagues.

Its compact monolithic silhouette, generous radiused geometry, and high-gloss finish turn this practical function into a distinctive object designed to remain permanently visible on the desk. Rather than looking like office equipment, Moody was conceived as a timeless piece of industrial design that users enjoy seeing, touching, and personalizing.

Behind its apparent simplicity lies carefully developed engineering. Two precision injection-molded ABS shells are permanently assembled by ultrasonic welding, creating a seamless construction without visible fasteners. An internal 40-gram mineral weight lowers the center of gravity, providing excellent stability and a reassuring tactile presence.

Moody is designed to evolve rather than become obsolete. New card collections can adapt the same object to different teams, professions, languages, cultures, and environments, extending its usefulness through content instead of product replacement.

By combining physical interaction, industrial design, and communication into one extremely simple object, Moody brings clarity without adding technology. No screen. No battery. No app.

Just a visible message, changed in one gesture.

One object. Endless messages.

Credits

Creative Direction / Product Concept - Soon.pub // FRANCE
Gautier PERNOT
Plastic Manufacturing & Production - Engineering - Guangdong Engineering Plastics Industries (group) Co., Ltd. // CHINA
Sandy GONG
Packaging Engineer - Shenzhen Sprintbest Packaging Technology Co., Ltd. // CHINA
Ivy HE
Product Development Support - Soon.pub // FRANCE
Geraldine PERNOT
Product Development Support - Soon.pub // FRANCE
Marie SOL
Product Development Support - Soon.pub // FRANCE
Jeff ROZON
Video Production Manager - Soon.pub // FRANCE
Marion LORILLERE
Visualization / Product Rendering - Soon.pub // FRANCE
Gabriella DE SOUSA
Graphic Designer - Soon.pub // FRANCE
Noémi PELLICER
Graphic Designer - Soon.pub // FRANCE
Syriane GORNY
Product Designer - Solautomeca.fr // FRANCE
Samuel PEIGNOT
Graphic Designer - Soon.pub // FRANCE
Nil MORET
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