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Grand Tour Emilia is an immersive restaurant concept located in Ferrari World Abu Dhabi, designed to celebrate the cultural richness, culinary heritage, and architectural beauty of Italy’s Emilia region. This project represents a harmonious fusion between traditional Italian warmth and the modern, dynamic identity of Ferrari, creating a dining experience that unfolds like a curated journey through the heart of Emilia. The design invites guests to “travel” across iconic regional destinations such as Parma, Bologna, and the wider Emilia area. Each spatial zone subtly reflects the character of these towns through materiality, colors, and architectural references. Warm terracotta tones, authentic arches, vintage-inspired accessories, and tactile finishes pay homage to classic Italian streetscapes. At the same time, the restaurant incorporates modern interpretations—such as neon-framed windows and contemporary furniture—to create a fresh, stylish environment that feels both nostalgic and current. A key feature of Grand Tour Emilia is the integration of Ferrari-inspired elements in a refined, tasteful way. Decorative lighting above the bar is crafted using design motifs derived from Ferrari components, while neon lights and wall fixtures echo the energy and movement of the iconic car brand. Certain Ferrari-related elements are creatively reimagined as lighting installations, providing guests with unique visual moments that connect the dining experience to the spirit of Ferrari. These details also enhance the restaurant’s appeal as an interactive, Instagrammable destination, engaging visitors of all ages. The spatial composition includes a striking bar designed as a modern reinterpretation of rooftop structures commonly found in Emilia, complete with terracotta hues and architectural accents from historic Italian towns. Across the dining area, curated design details, soft ambient lighting, and region-specific décor immerse guests in the ambience of authentic Italian living. Beyond its visual narrative, Grand Tour Emilia celebrates Italy’s gastronomic richness. Each region’s renowned specialties and culinary identity are reflected not only in the menu but also through the storytelling embedded in the space. Guests can feel, see, and taste the journey through Emilia—experiencing a blend of tradition, innovation, and the joyful spirit of Italian culture. Grand Tour Emilia stands as a dynamic and memorable concept where regional Italian heritage
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Entrant Company
MIRDC
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Product Design - Healthcare
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Smith Farms Custom Furniture
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Furniture Design - Office
Entrant Company
WON BAO LONG Co.
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Interior Design - Commercial
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3DSEASON
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Product Design - Unexpected Design