2026 Hualien Fun Summer Vacation-We Bloom & Cool Summer Fun!

The 2026 Hualien Fun Summer Vacation – We Bloom & Cool Summer Fun! campaign joins forces with the internationally acclaimed ONE PIECE franchise to move beyond the conventional single-venue event model. By connecting Hualien's breathtaking natural landscapes, rich historical heritage, and distinctive local cuisine, the event creates an immersive, county-wide festival experience. More than a themed collaboration, this Taiwan–Japan partnership embodies a powerful story of resilience and renewal. It draws inspiration from the ONE PIECE Kumamoto Revival Project, initiated by ONE PIECE creator Eiichiro Oda following the 2016 Kumamoto earthquake. Through the installation of life-sized Straw Hat Pirates statues across disaster-affected areas, the project successfully revitalized regional tourism and strengthened community recovery. Having likewise experienced a devastating earthquake, Hualien carries forward this cross-border spirit of revitalization by integrating the core values of ONE PIECE—adventure, friendship, and dreams—into the city's identity. Framed as a treasure-hunt adventure, the festival seamlessly weaves together tourism, culture, and local exploration, transforming this international collaboration into a meaningful symbol of shared post-disaster resilience, regional revitalization, and the enduring friendship between Taiwan and Japan. The event adopts a citywide curatorial strategy, transforming Hualien into an interactive adventure map by connecting its signature attractions through dedicated destinations inspired by six of ONE PIECE's most beloved characters. Visitors are encouraged to explore each location through a stamp-collection challenge, linking transportation, cultural heritage, natural ecology, and local cuisine into a seamless journey that transforms conventional point-to-point sightseeing into an immersive touring experience. At the festival's main venue, Liyu Lake, a spectacular 15-meter-tall Thousand Sunny inflatable installation makes its debut, accompanied by interactive photo installations, a synchronized water show, immersive light projections, fireworks, and internationally acclaimed fire performances, creating a vibrant day-to-night festival atmosphere. Throughout the journey, visitors become members of the ONE PIECE crew, discovering Hualien's local culture through adventure while stimulating nighttime tourism and driving economic activity across local communities.