Tokyo Design Awards Platinum Winner

2026 | Professional

Richie Jen 2026 World Tour

Entrant Company

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Exhibition & Events

Client's Name

Victoria International Ltd.

Country / Region

Taiwan

Richie Jen 2026 World Tour serves as a comprehensive artistic synthesis of the performer's decades-long journey across music, film, sports competitions, and television programs. Utilizing thirty years of iconic hit songs as the primary medium, the design team seamlessly infused contemporary youthful aesthetics into the stage concept. This approach bridges generational divides, honors the artist's esteemed industry status, and amplifies collective youth memories, allowing attendees to feel as though they have returned to their youth through a profound, shared live resonance.
Visually, the design translates the artist's signature sportsmanship and core life values into a striking 3-meter-tall helmet installation as the central symbol. Representing fearlessness, perseverance, and dedication from start to finish, the helmet anchors a complete narrative arc: the artist makes a dramatic opening entrance and a poignant final exit through it. The concert culminates with a curated video collage of making-of footage spanning his career, capped by the inspiring slogan, "Life is a long-distance race; keep running forward," creating a powerful reciprocal encouragement between artist and audience.
Beyond music, rich interactive segments showcase the artist's versatile persona—effortlessly balancing deep emotional expression with lighthearted humor. To promote intangible cultural heritage, the tour crafts station-specific, limited-edition performances featuring local traditional arts, including the Shantou Yingge Dance, Lanzhou Taiping Drums, and Hohhot's Matouqin (Horse-head Fiddle), achieving an innovative integration of pop music and regional cultural aesthetics.
The project generated overwhelming acclaim. Audiences praised the nostalgic resonance, with many attending multiple shows due to an irresistible live experience, driving continuous tour additions. Ultimately, the artist’s positive energy provides emotional companionship that extends far beyond music. Viewers reported feeling completely recharged to face life's daily challenges, demonstrating the spiritual sustainability of contemporary performance design.

Credits

Creative Direction
B'in Live
Creative Director
殷意菱
Executive Director
黃敬雅
Production Assistant
林嘉柔 / 吳欣儒/ 鄭湘芸 / 陳柔君 / 郭芯彤 / 江宥祥 / 江湳群 / 鄭珊慧
Technical Director
楊宇桓
Stage Design
(調皮工作室)吳育澄
Visual Director
趨光影像 / 晚熊創意
Visual Design
吳翔政 / 李恣昀 / 何宜君 / 馬嘉焄 / 張庭瑄 / 王旭嘉 / 陳騏 / 劉凱文 / 鄭宇翔 / 邱國維 / 曾芝盈 / 紅藥丸影像 / 野人設計 / Vincent Huang
Lighting Design
(本質創意工作室)洪大易 / (B'in Live)劉宇凡
Laser Design
(海海雷射)鈡佩辰
F.O.H Engineer
廖士華
Monitor Engineer
連強
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