Tokyo Design Awards Silver Winner

2026 | Professional

Funny Fox: Harvest Farm

Entrant Company

NO.72 DESIGN STUDIO

Category

Character & Pop Design - 3D Character Modeling

Client's Name

Country / Region

China

Funny Fox is a fox-inspired cartoon IP character, and Harvest Farm is a themed series derived from this IP. The collection features four distinct scenes of the farmstead estate: the wheat fields, the fruit and vegetable garden, the backyard, and the persimmon orchard. These scenes together portray the daily life of the little fox farmer across the estate, along with heartwarming interactions with other adorable animals. The idea is to convey a sense of harmony between life and nature through the joyful depiction of farm life.
The IP is primarily applied to blind box figures. Each blind box includes a Funny Fox figure in a unique pose, paired with a scene-specific accessory such as hay rolls, birds and squirrels, pumpkins and watermelons, or a box of persimmons. The blind box packaging is designed in the shape of a wine barrel. It adapts to the farm theme and can also serve as a part of the scene for display purposes.

Credits

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