INNER SELF

INNER SELF is a collectible toy concept built around a simple idea: what if you could actually see what a character is filled with?

The series has three characters: Mia, an Influencer; Leo, a Gamer; and Ben, an Office Worker. Each figure is designed with a transparent body filled with small objects from their everyday life.

Inside Mia are things connected to social media, beauty, and content creation. Leo is filled with gaming objects and digital references, while Ben carries the familiar pieces of office life — coffee, tasks, documents, and deadlines.

The characters can also change their expressions using interchangeable face stickers. The same figure can look happy, tired, annoyed, excited, or completely overwhelmed.

The transparent body shows what fills the character on the inside, while the changeable face shows how they feel — or how they want to appear on the outside.
INNER SELF combines collectible toy design, customization, and visual storytelling in a playful reflection of contemporary everyday life.