The Sweet Suspension

This communication design project constructs an immersive visual system that translates the condition of “hybrid identity” into a communicative experience. Addressing the lived reality of contemporary international students—and, more broadly, cultural migrants—the work examines how identity is produced, transmitted, and interpreted through visual symbols within consumer culture.

Through the strategic arrangement of materials, symbolic consumer objects, and spatial cues, the installation functions as a three-dimensional communication environment. It investigates how consumer society packages cultural identity into simplified visual codes that appear stable and legible, yet remain fluid, ambiguous, and open to reinterpretation. Viewers do not simply observe the work but navigate a field of signs, encountering identity as a process of decoding, misreading, and renegotiation.

By reframing installation as a form of spatial communication design, the project expands the discipline beyond graphic surfaces into embodied experience. It positions communication design as a critical practice capable of revealing how meaning, belonging, and cultural identity are constructed and circulated within global visual culture.