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EZ Flip is Flippee’s revolutionary reversible frame that transforms how we interact with wall décor. Traditional frames hide half of a collectible’s story, but the EZ Flip caters to an untapped market of card collectors, artists, and creatives by adding a second side to a picture frame. The design features exposed pivot arms that inform users of its function and suggest rotation. Users who attempt to flip the frame are rewarded with a pleasing ‘snap’ and a view of the reverse side. Picture frames will never be the same again.
Its sleek, flat-black matte finish provides an aesthetic design that elevates any room while inviting users to “See the other side®”. At the heart of its creativity and innovation is a patented pivot-in-slot design. A simple, single-finger swipe—a gesture familiar to smartphone users—spins the frame effortlessly. As it rotates past perpendicular, the spring-loaded design delivers a satisfying ‘snap’, seamlessly retracting into a perfectly level and centered position.
Your valuables are cradled in premium materials that protect and beautify them. A magnetic card holder, typically used by card collectors for their most valuable cards, replaces traditional glass or acrylic coverings. The polycarbonate holder eliminates surface scratching and provides archival quality UV protection from fading. The holder is rigidly held in a tough nylon exterior, textured for light absorption so your valuables, “pop”, from all angles. The EZ flip is also great for wallet-size photos, kid’s sports cards, and back-to-back cards, or descriptions that tell your story dynamically.
The EZ flip values your collectibles as much as you do. This smart décor uses screws and anchors for permanent mounting, or you can use mounting strips. The cavity-backed design is unique because it allows the strips to seat within the frame for a flush mount to your wall. Culturally, the Flippee pushes the benchmark of quality in home decor by turning passive observation into an engaging emotional response. Whether displaying a rare vintage rookie card or an ultrasound that flips to a newborn photo, the Flippee EZ Flip safely preserves cherished memories while delivering an unmatched, interactive display experience.
Credits
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WON BAO LONG Co.
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Interior Design - Commercial
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Smith Farms Custom Furniture
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Furniture Design - Office
Entrant Company
Mimono LLC
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Product Design - Audio & Video Devices
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Shanghai Institute of Visual Arts
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Product Design - Animals & Pets